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‘Star Wars’ Motion pictures Help Licensed Merchandise Sales Hit $262 Billion

With “Star Wars: The Pressure Awakens” and “Rogue One: A Star Wars Story” providing main boosts, international retail gross sales of licensed merchandise rose four.Four% to $262.9 billion last yr, based on the Licensing Industry Merchandisers Assn.

The affiliation issued the report Monday, a day forward of the launch of the three-day Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.

The report did not break out any specific contribution from Disney’s first two “Star Wars” films, however Marty Brochstein, senior VP of business relations and knowledge for LIMA, stated that the tie-ins from the tentpoles movie played a vital position in boosting the overall numbers.

“You had the primary full 12 months of ‘The Power Awakens,’ which Disney presented with an appealing mixture of new and basic objects,” Brochstein instructed Variety. “The ‘Rogue One’ merchandise appealed to a barely older demographic and did very nicely.”

Disney made a serious push to launch “Star Wars: The Pressure Awakens” merchandise in September, 2015, with a “Force Friday” promotional event — three months earlier than the film opened — with an 18-hour online marathon with YouTube stars opening the toys on-line.

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“The Force Awakens,” the primary “Star Wars” film in a decade, became the third-largest worldwide grosser with $2.07 billion in box office. “Rogue One,” which starred Felicity Jones, is the 22nd highest worldwide grosser with $1.056 billion.

“Finding Dory,” one other Disney franchise title, was additionally a major contributor to the 2016 numbers, in response to Men’s Desgin Carnage Logo Short Sleeve T Shirts Brochstein. “Dory,” which launched thirteen years after the original “Finding Nemo,” grossed $1.029 billion on the box office worldwide.

Brochstein also pointed to a pair of non-Disney titles as solid performers in tie-in merchandise: Warner Bros.’ “Batman v Superman: Daybreak of Justice” with $873 million in worldwide field office; and Fox/DreamWorks’ “Trolls” with $344 million in world ticket receipts.

“Batman v Superman,” was viewed as minor disappointment for the studio for batman v neck t shirt size not hitting the $1 billion mark but Brochstein stated that retail sales of tie-in merchandise were stable. “Both characters have a protracted historical past with consumers so the movie merchandise is a pure at retail,” he added.

“Trolls,” based mostly on the Danish Dam merchandise line, may have a sequel in 2020. “Every year, there are nice surprises on comparatively unknown properties like ‘Trolls,’ akin to what we noticed with ‘Frozen’ in 2013,” he added.

The affiliation additionally reported Monday that leisure and character licensing stays the biggest business class, accounting for $118.3 billion, or 45% of the overall international licensing market in 2016. Corporate and model trademarks generated $fifty four.6 billion, followed by vogue with $31.1 billion and sports activities at $25.Three batman v neck t shirt size billion.

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